Chapter One Introduction
With the gradual perfection of China’s socialist market system and the successfulaccess to WTO, China has fully participated in the international competition, whichhad been presenting China with a new challenge in talent cultivation of vocationaleducation, especially in the cultivation of Business English talents.
An in turn withthe development of vocational education and increasing social demands for BusinessEnglish talents in China, Business English curriculums are offered in nearly most ofthe vocational colleges as the focused disciplined under English program and a greatdeal of efforts have been made to cultivate Business English talents. Although in thepast several decades the development of college English education has achieved greatsuccess, a lot of problems still impose some threats on the business English educationand accordingly business English curriculums under English program should bechanged and improved according to the new situation to fit the needs of society forbusiness English personnel.
English teaching in vocational colleges had alsoaccordingly undergone somewhat improvements in order to meet the requirements ofthe nation’s great strength and emphasize on vocational college in recent years.However, business English majors still find it difficult to find a good job and feel thatthey have learnt in the colleges is not enough for their jobs. On the other hand,employers find the quality of the business English graduates is far from theirexpectations and can not meet the demands of the markets nowadays.
Thisphenomenon reflects that the effect of the vocational education keeps out of the touchwith the needs of the markets. Therefore, it is an important and urgent task forvocational colleges to set up appropriate systematic new curriculums for businessEnglish majors.The author investigates the pres